Customer Churn Prediction Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers. Telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics because the …
Bank Credit Deployment in India This post has been authored by Somnath Ingole, Economic Analyst Intern at Arthashatra Intelligence Credit deployment is one important part of banks in today’s life. Bank credit is the amount made available by banks to the individual or businesses in the form loans. But! What makes bank credit so important? …
Targeted Marketing Campaign Targeted marketing identifies an audience likely to buy services or products and promotes those services or products to that audience. Once these specific groups are recognized, companies develop marketing campaigns and specific products for those preferred market segments. This means, that the different promotional messages or advertisements will be sent to a …
Looking beyond the conventional Monetary Policy This post has been authored by Somnath Ingole , Economic Analyst Intern at Arthashatra Intelligence The Covid-19 crisis has proved to be an exceptionally different crisis with more complexity and uncertainty than any past global crisis. This crisis brought a synchronised and deep global recession, where the world’s GDP …
Reviving the India-EU trade ties This post has been authored by Punyaa Juneja and Purujit Dash, Economic Analyst Interns at Arthashatra Intelligence India’s association with European Union dates as far as the 1960s, with the European Union being one of the very first bloc nations that laid the foundations of the bilateral diplomatic relations. The …