Meme Investing and Market Sentiment This post has been authored by Priyanka Mulraj Jesrani, Financial Research and Analysis intern at Arthashastra Intelligence The global coronavirus outbreak has left the youth and the economy in a turmoil. People are either unemployed or underemployed and are having to upskill or venture out and find new interests. This …
Customer Churn Prediction Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers. Telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics because the …
Bank Credit Deployment in India This post has been authored by Somnath Ingole, Economic Analyst Intern at Arthashatra Intelligence Credit deployment is one important part of banks in today’s life. Bank credit is the amount made available by banks to the individual or businesses in the form loans. But! What makes bank credit so important? …
Targeted Marketing Campaign Targeted marketing identifies an audience likely to buy services or products and promotes those services or products to that audience. Once these specific groups are recognized, companies develop marketing campaigns and specific products for those preferred market segments. This means, that the different promotional messages or advertisements will be sent to a …
Looking beyond the conventional Monetary Policy This post has been authored by Somnath Ingole , Economic Analyst Intern at Arthashatra Intelligence The Covid-19 crisis has proved to be an exceptionally different crisis with more complexity and uncertainty than any past global crisis. This crisis brought a synchronised and deep global recession, where the world’s GDP …